In this year’s report, you’ll see that traditional approaches and next-generation solutions are not mutually exclusive. We examine what is driving buyer decisions and impeding progress in order to succeed, and take a deep dive into the shift in corporate learning and how buyers and vendors are responding (and need to respond).
When you buy a business solution, you’re drawing from the full spectrum of your life experience. You are, after all, human. And like all humans, you’re irrational, passionate, complex — equal parts hope and fear.
The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. We’re more than a global business-to-business marketing agency. We’re a movement that’s changing the way technology companies view themselves, their customers, and the world.
You can’t do that kind of work if you’re built like a conventional agency. You need to fuse advertising, technology, and advisory services in new ways — ways that defy categorization. You need to build new models — models that challenge the old-school agency structures.
That’s what we’re doing at The Starr Conspiracy. And it’s working.
The Starr Conspiracy is all about transparency and truth. Imagine that combination — from a marketing agency! We’re constantly monitoring how our employees and clients feel and how our Agile process is working. The proof is positive.
|The Starr Conspiracy’s Net Promoter Score for the current month, as of this Monday||The Starr Conspiracy’s Employee Net Promoter Score for last week||The number of story points in the Agile method we burned through last month|
The Starr Conspiracy creates efficiency and velocity in sales and marketing by helping clients intentionally attract buyers who share their attitudes, behaviors, and beliefs.
The Starr Conspiracy delivers growth-oriented strategies, research, and advisory services that increase market share and build profitability through accessible and well-crafted insights and guidance.
The Starr Conspiracy Tech Unit increases business velocity for enterprise software companies with technology-driven solutions for marketing, sales, and product development — at the speed of right.