Try Not To F&ck This Up (but if you do, call us)

Table of Contents

1. Naming:What's At Stake? A Lot.
2. Marketing Differentiation:How to Get the Message Right
3. Your Visual Identity:Creating Your Logo and Visual Brand
4. Product Launches:Adding Some Sizzle to Your Steak
5. Marketing ROI and Metrics:Keep It Simple
6. Customer Satisfaction Surveys:Is Everybody Happy?
7. Your Strategy Strategic Marketing Planning:Know Before You Go
8. Editorial Calendars:Get Ready for the Year Ahead
9. Your Marketing Mix:How Mature Are You?
10. Win-Loss Analysis:Find Out What's Working and What's Not
11. Sales Resources:Follow Up Fast and Keep Things Moving
12. Competitors:Do They Really Matter?
13. A Website Makeover:Is It Time?
14. Web Forms:How to Avoid Flushing Money Down the Toilet
15. SEO:White Hats, Black Hats and Herding the Spiders
16. Web Analytics:Know How People Use Your Website
17. Your Social Media Social Media:You Can’t Fight It

18. Blogs:Do More than Post YouTube Videos of Monkeys Driving Go-Karts
19. Web 2.0:Do I Really Need To Be on Twitter?
20. Video:The Show Can Help You Tell
21. House List Sucks?Here Are Your Best Alternatives
22. List Segmentation:Behold the Power!
23. Testing:Take It One Variable at a Time
24. Getting Email Out:Why Your Server Is the Worst Option
25. Readership Surveys:When "No" Means "Yes"
26. Research Surveys 101:Find Out What People Are Thinking
27. Lead Nurturing Campaigns:Messages Targeted at the Level of Readiness
28. White Papers:Bigger and Longer Isn't Always Better
29. Webinars:'Cause the Airport Ramada Just Ain't Cuttin' It
30. Incomplete Offers:Hey, There's Only One Golf Club!
31. SEM Audit:What's Broken and How Do You Fix It?
32. Direct Mail:Kicking It Old School
33. Guided Voicemail:More Useful and Less Annoying Than It Sounds
34. Print Advertising:The Perfect Ad